5 Ways to Increase E-Commerce Conversion Rate


In online stores or e-commerce sites, conversion rate is a crucial part to measure how successful the online shop is. But what is conversion rate in the first place? It is defined as the percentage of visitors that check your website and finishing an anticipated action. It is also important to set a goal so you can define your desired conversion rate, aligning with your business goals.

In e-commerce sites, conversion rate is the measurement of your website visitors who bought something from your online shopping store. If you’re experiencing a low conversion rate at the start or if the competition is too high, you need to revamp your strategies in attracting customers and convert them into sales

Here’s how you can increase your conversion rate for your e-commerce site:

High quality product images

E-commerce sites are not all about descriptions and text. What is the first thing that people notice on e-commerce sites? It’s the images that they first check out. After all, e-commerce sites sell various products and it’s essential that people see the actual product before they decide to buy it. People want to see what they’re getting for their money. Having high quality product images is the grandfather of increasing the e-commerce conversion rates. The more photos you upload and more angles you have, people will definitely stay and has higher chances of converting them to your clients. Ensure that these photos are zoomable too.

Comprehensive product copy

It’s not a good idea of skipping the product description. What is the role of product copy? It provides enough information to the buyers. It is a great way to convince themselves that this certain product is good for them and they need it. Make the product copy clear so it can persuade more potential buyers.

A product copy should have full and complete information. Don’t exaggerate, tell the truth. It should offer two versions: concise and long. The concise shorter version gets the buyer’s attention and the longer version offers more information, answering all possible buyers’ questions. Ensure that the product copy covers the following: who’s the product for, what are the benefits, and why is it good.

Produce product videos

Aside from images, videos are helpful too in increasing your conversion rates for your e-commerce site. Product videos are not expensive to produce. For the content, you can use a generated one, coming from your product copy. This is a great way to tap potential consumer base that are into videos.

You can also get content from past clients asking them to provide testimonial videos or how-to of the products they purchased from your e-commerce site. Another example is shooting your own videos, with the help of your team, showcasing the various products you have. You can use a reliable smartphone and a good video editor when producing your product videos.

Provide easy access to customer service

One of the things that people afraid of online shopping is the absence of customer service compared to physical store. In e-commerce site, it’s important as well to have a customer service. You can do this by replicating customer service experience you have seen in any physical store.

Provide simple but accessible options to reach your customer service representative:

  • Email
  • Phone number
  • Live chat
  • Social media accounts

You should offer as many options as possible so the customers can select that suits his/her lifestyle. Moreover, indicate if you’re provide 24/7 customer service or just for a certain time in a day.

Offer free shipping or discounts for certain amount of purchases

When customer’s see how much the shipping fee on their check out, they might lose interesting in buying the products they want especially if the fee is a little higher than expected. However, if you provide a reduced shipping fee, you’ll experience an increase in your conversion rate.

Moreover, you can eliminate shipping fee if the customer makes a purchase with certain amount. Another tactic to get more conversion rate if you waived shipping fee for a special event or in a specific time period.

Understanding Tells in Texas Holdem


Some great players have an uncanny ability to read tells. Since you and I don’t have that gift, we need a system, which is exactly what Mike Caro provides in The Body Language of Poker. Instead of telling war stories, he explains how various tells signal a player’s motives and thoughts. Buy and study it. It will pay for itself in no time.

He identifies the actions that suggest that someone is bluffing, has a big hand, etc. However, some tells are just strong cues you need to use along with additional factors to make your final decision. You must go beyond generalities and treat players as individuals. What does it mean when this player bets forcefully or looks you right in the eye?

This point is particularly true for people who have read Caro’s website, which includes most highly skilled players. Because they know what you are looking for, they may deliberately send you false signals.

Study his website, but go beyond his general principles and record every specific tell you see because they are nearly 100 percent reliable. For example, some players always bluff by throwing their chips forcefully, while others always bluff by betting neatly and gently. If you spot a specific tell and do not record it, you may forget it or fail to look for it. So make a note each time you notice a tell.

Poker authors rarely discuss this subject, probably because the people in their games don’t often telegraph their intentions, but it happens frequently in middle and lower limit games (and occasionally in big games). A telegraph is any signal of what people are going to do. Some telegraphs are subtle, just a tension or relaxation that you may miss without concentrating, but some are extremely obvious, literally unmistakable.

For example, many people hold their cards or put them on the table in a way that indicates they will fold if you bet or raise. These telegraphs are particularly common and noticeable before the flop and on third street in stud because people don’t care about the hand. They indirectly invite you to bluff or steal their blinds or antes, and it would be rude to reject such a generous offer.

Telegraphs can also improve your effective position. You may have three people behind you, but see that two of them are going to fold. Your effective position is now further along, allowing you to bet with a hand you had intended to check, to raise when you had intended to call.

If you have not yet done so, use the party poker bonus code when you register. Note that since Black Friday the major rooms do not provide real money games to American players, but residents from all other countries on the planet are welcome to join this large poker community and enjoy a good game of no-limit holdem or pot-limit omaha.